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Three methods of enterprise crisis

    not always go so well in the modern shopping centres business, any business has the potential for setbacks and crises.

   , how to deal with enterprise's crisis

    crisis is a natural part of the business cycle. Unpredictability is undoubtedly the nature of the business. Every sensitive situation is different, and each company has its own unique properties, products, and structures and, therefore, there can be a rapid recovery method might be adapted to all crisis situations. However, effective response and deal with corporate public relations emergency, which began so there is still some timeless themes. Leading in crisis management is how to prevent the occurrence of crises, after the crisis in business first and foremost is to react quickly.

    after the outbreak of the crisis, the emotional hurt of stakeholders, then they need to be comforted, any push to take off and will only incur the public's disgust and contempt. Therefore, we maintain that when the crisis comes, the enterprise should get attention. Require rapid response the first time, making full use of the first "24-hour" crisis situation under control and stop the spread of adverse situations.

    second, the enterprise after the crisis broke out, be sure to face the public, do not tuisanzusi or quiet, serious negative impact in the community, delay resolution of the crisis.

    II, the principle of crisis management

    crisis management is an important part of enterprise management, including crisis management before, during and after all things. Like did not win on the battlefield, as in modern shopping malls also did not easy forever enterprises, any company has the potential for setbacks and crises. How to set up an effective crisis management system, enabling successful crisis prevention, crisis management, even defeat, recovery and development in a crisis? The best way is to accurately foresee the crisis, namely the establishment of early-warning system.

    starting from the comprehensive crisis management. So-called can be summarized in three "ensure", should first of all ensure that the enterprise's crisis management goals consistent with the business development; the second is to ensure that company's crisis management covering all operations and all links in all the crises that all crises are specialized, the corresponding post in charge; Finally, enterprises are facing is to ensure that crisis management can identify all the crises.

    crisis management "Tao" "." Crisis management of "Tao" is rooted in the values and social responsibility of the enterprise, is the Foundation of social respect. Crisis management "techniques" is crisis management techniques and methods are needed to study and train to master. Crisis management of "Tao" is the root of business crisis "technique" classes.

    c, how to deal with three kinds of enterprise's crisis

    crisis of all outside the three classes, first class brand on the crisis, the second is consumer complaints on the service may also contributed to the crisis, the most common is the third category, is possible by causing damage to the brand of product quality.

    to some extent, enterprises in the course of operating and development setbacks and crises are normal and inevitable, the crisis is a common phenomenon in the survival and development of enterprises. Enterprise always sudden and unexpected outbreak of crisis, both well-known companies, still nameless enterprises, products, prices inevitably will happen, talent, information, financial and credit crises, modern enterprise, it becomes an important problem that must be confronted.

    is the best way to accurately foresee the crisis management, namely the establishment of early-warning system. As a business manager should plan ahead, a strong sense of crisis, and in the enterprise to create a "crisis" atmosphere, enhance staff training, so that all employees of enterprises in the fierce market competition in the full sense of understanding the likelihood of crises, and training employees at all levels in the aftermath of the crisis response capacity and processing power.

    in broad sense, crisis management, including crisis before, during and after the administration of all things. And effective crisis management must do: transfer or reduce the source, scope and impact of the crisis; improving the status of crisis management in advance; improving crisis management in perfect repair management, so that it can respond quickly and effectively to mitigate long-term damage from the crisis.

    in addition, in the crisis management of enterprises also to eliminate some psychological harm.

    first is the chances of harm. Luck usually refers to peer or competitor crisis events, but due to time or geographical reasons, are not the crisis, companies will think the crisis has nothing to do with their own, thus allowing the development of the situation.

    the second is avoiding policy risks. Some enterprises in moments of crisis are always thinking about how to avoid media interviews or exposure. Just avoid, afraid to face the facts, nor does it meet the media and public opinion guidance, this is obviously not conducive to resolution of the crisis.

    faced with the crisis, enterprises must not take an evasive policy, because even if you avoid the problem, but it may sow the seeds for even more damage. Enterprises can unilaterally escape does not desire to avoid public understanding of the crisis, in the absence of sufficient information, public anger to resist corporate behavior.

    third hazard is shirking its responsibility. Enterprises think that media and the public would not know the whole story of the case, a number of enterprises will adopt the attitude of shirking its responsibilities, that anyway, so no one knows. This mentality is wrong, paper cannot wrap fire after all, Buck may be effective for short-term management, long term, things will eventually be exposed, companies promise to consumers, also discredited the media.

    finally is the harm of concealing the facts. "It's an in-house" is a concept in China, this concept is applied to enterprise crisis management will result in more serious consequences than the crisis itself. Enterprise continues to be not only the impact of the crisis, but also there is a credibility crisis.

    in short, after the outbreak of the crisis, companies must respond to the increasing public, not tuisanzusi or silent. Facing public skepticism, must keep an open mind, and don't be afraid of exposure is bad for business, to think long-term, don't care about short-term interests. To know that paper cannot wrap fire, no cover will prevent the smooth settlement of the crisis, can have a great brand reputation damage.

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